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Channel: Karen Post, The Branding Diva » Word of mouth (WOM)
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5 promotional ideas to earn serious visibility for your venture

Being seen, talked about and featured in the media can certainly add to your brand buzz and success. This visibility can attract customers, superstar employees and even catch the eye of a choice joint...

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How to turn competition into sales

Is my timing good or what? NYC got hit with a major snow storm today. I left 24 hours ago. Have you ever wondered why a business opens up in the center of lots of direct competition. Are they crazy or...

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The 5th element to a successful marketing mix.

Most of us are familiar with the 4 elements of a successful marketing mix. 1) product 2) place 3) price 4) promotion I do agree that these 4 are essential. But without with this last one,  you are...

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The taco truth and beefy brands.

This week, Taco Bell experienced a greasy brand bump by some hungry law firm. A lawsuit was filed claiming that Taco Bell was falsely advertising its beef tacos, and allegedly the 99 cents delicacies...

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5 Super Bowlicious marketing practices for any size business

The Super Bowl has always fascinated me. Beyond that I’m a super fan of the yearly pigskin brawl. Every year it gets bigger and bigger and more bowlicious! In case your marketing handbook does not...

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Mini billboards for your favorite gadget

Are you looking for a little soft billboard buzz for your business or favorite project? Why not try a custom skin from a very awesome company in Seattle called Schtickers. They print peel-on-peel-off...

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7 Ways to get better feedback from customers

Even on the sunniest of days there are floods of feedback forms and follow-up calls bombarding customers about their recent experiences with a brand. Just yesterday, I received seven requests from...

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Why you should master the art of “Downloading People”

When I was a rookie headhunter in Tokyo I often made the mistake of limiting my questions to a candidate’s interest in changing jobs. What I failed to realize, however, was that these candidates, even […]

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Book review – Crush it! by Gary Vaynerchuk

Gary Vaynerchuk (VAY NER CHUK), the star of Wine Library TV, is Director of Operations at Wine Library in Springfield, NJ. With his unconventional, often irreverent commentary on wine, Gary has...

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12 Questions to ask yourself while planning your 2011 marketing strategies

In January, I decided to make 2010 my fittest year ever. So far, so good. I made a plan, stuck to it and have seen results. I have been hitting the gym, running, logging one […]

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